Privacy Policy

Privacy Policy (UK GDPR Compliant)
Effective Date: 16th February 2026
Website: https://paradigmmarketing.biz/
Business Name: Perhentian Limited trading as Paradigm Marketing
Data Controller: Paradigm Marketing
Contact Email: info@paradigmmarketing.biz

1. Introduction

Paradigm Marketing (“we,” “us,” or “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Paradigm Marketing acts as the Data Controller for personal data collected through this website.

We may collect and process the following categories of personal data:

A. Information You Provide

When you:

  • Submit a contact form
  • Request a consultation
  • Subscribe to marketing communications
  • Engage our services

We may collect:

  • Full name
  • Email address
  • Telephone number
  • Company name
  • Billing information (if applicable)
  • Project details or other information you voluntarily provide

B. Automatically Collected Information

When you visit our website, we may collect:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited
  • Time and date of visit
  • Referring website

This is collected via cookies and analytics tools.

Under UK GDPR, we rely on the following lawful bases:

Purpose Lawful Basis
Responding to enquiries Legitimate Interests
Providing contracted services Contract
Sending marketing emails Consent
Improving website performance Legitimate Interests
Improving website performance Legitimate Interests
Legal compliance Legal Obligation

Where we rely on consent, you may withdraw it at any time.

We use your personal data to:

  • Respond to enquiries and provide services
  • Communicate regarding projects or consultations
  • Send marketing communications (with consent)
  • Improve website performance and user experience
  • Comply with legal obligations

We will never sell your personal data.

We use cookies and similar technologies to:

  • Analyse website traffic (e.g., Google Analytics)
  • Improve user experience
  • Deliver relevant advertising (if applicable)

You can manage cookie preferences through your browser settings or our cookie banner.

Where required, we obtain consent before placing non-essential cookies.

We may share your data with:

  • IT and hosting providers
  • CRM and email marketing providers
  • Analytics providers
  • Advertising platforms
  • Professional advisers (accountants, solicitors)
  • Regulatory or legal authorities where required

All third-party providers are required to process data securely and in accordance with UK GDPR.

Some of our service providers may process data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as:

  • UK International Data Transfer Agreements (IDTAs)
  • Adequacy regulations
  • Standard Contractual Clauses

We retain personal data only for as long as necessary to:

  • Provide our services
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

Marketing data is retained until you withdraw consent.

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase your data (“right to be forgotten”)
  • Restrict processing
  • Data portability
  • Object to processing
  • Withdraw consent at any time

To exercise your rights, contact: info@paradigmmarketing.biz

We will respond within one month as required by law.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO) Website: https://www.ico.org.uk Telephone: 0303 123 1113

We encourage you to contact us first so we can resolve any concerns.

We implement appropriate technical and organisational security measures to protect your personal data from:

  • Unauthorised access
  • Loss
  • Misuse
  • Disclosure

However, no online transmission is completely secure.

Our website and services are not directed at children under 13. We do not knowingly collect personal data from children.

We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised effective date.

Perhentian Limited trading as Paradigm Marketing

Registered Office: 70 East Hill, Dartford, Kent, DA1 1RZ

Company number: 04730687

info@paradigmmarketing.biz

01372 879700